Senate Economics Legislation Committee, , 5:05:56 to 5:08:38
Treasury officials discuss the $8.7 million advertising campaign for the 5% deposit housing scheme and its reach across different languages.
Topics: Government advertising, Social services
Speakers: Senator Andrew Bragg, Angela Mason, Katrina Di Marco, Senator Lisa Darmanin
All right, welcome back, everyone. Uh, we are welcoming back the Department of Treasury corporate group. So we will go straight to Senator Bragg for questions.
Thank you. Oh, okay. You are the good. Okay. I wasn't expecting that. That's good that we're back to normal programming. Okay. Um, so how's it all going? Good? Great. Um, I'm pleased to hear that. Um, so why don't you talk to me about who's in charge of advertising? Treasury.
Senator Katrina Marco, Deputy Secretary Small Business and Law Group. So I've just recently moved roles, I think, as I mentioned in the earlier session, Senator. So it's our corporate division who is, and um, Miss Mason and the communications branch are responsible for the management. Oh, and Miss Mason, yes.
Okay, hello. Um charge of the five percent deposit scheme being advertised.
Yes, the campaign with the five percent deposit scheme and the uh sorry, Angela Mason, Assistant Secretary Communications branch. So, yes, the housing campaign with the Australian government helped to buy scheme and the five percent deposits.
And you've been advertising this across all different types of parts of the country.
So phase one ran from thirtieth of November twenty twenty-five to seventh of March twenty twenty-six. And then phase two ran from eighth of March twenty twenty-six to tenth of May twenty twenty.
Okay, so you ran a campaign on five percent deposits, uh, being free for Australians and also other people uh from the end of last year until May this year.
Yes.
And how much did this cost?
So total campaign expenditure. Um, so that figure at thirtieth of September is eight million seven hundred and eighty-seven thousand five hundred and sixty five dollars.
Eight million bucks. And how many languages did you do it in?
Um, let me just double check.
Okay. Um that's advertising. Um, can I ask you some other corporate questions about appointments in the Treasury portfolio?